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Apparently that's what has happened regarding PR being given the nod by more and more companies to drive social media programs. My Austin colleague Judy Racino forwarded a piece from Summer Goodwin in Ragan's PR Daily that lays out the "Six Reasons PR pros should manage social media."
That posting was reacting to an earlier one by Sandra Fathi, also in Ragan.com, that listed "Six PR and Social Media Predictions for 2013." Number six in the latter post's list was:Read more...